Organizational Structure and Culture Essay Example for Free

Organizational Structure and Culture Essay Authority structure within organizations is important for the oversight of delegated processes and expected outcomes. Without structure, chaos would impede support, communications, and vision development. Organizational designs vary according to the need of the organization to operate efficiently, to achieve goals, and to support the associates within the organization. The organizational structure style design helps lead the organization in successful endeavors (Sullivan Decker, 2009). Organizational History The history of an organization contributes to the design of the formal organizational structure.  The medical center has a tumultuous history. A new modern building was constructed in 2000 to replace an older structure. The local physicians had no input into the decision or design of the new facility. The organizational structure during that time was a strict parallel design. The physicians reported to the chief medical officer and the Board of Trustees. The physicians jointly decided not to support the new local hospital; the organization began to collapse. The medical center eventually fell into bankruptcy because of the lack of physician support, poor financial management, and unscrupulous use of organizational monies. The court system retained a reconstruction organization in an attempt to rebuild the local hospital. During the time of bankruptcy the parallel organizational structure remained in place, but with less authority of the medical governance branch. The main focus of the organizational structure was financial survival of the organization. An immediate change was needed for the improvement of the dangerously low morale of the health care associates The once country owned, bankrupted not-for-profit-hospital was bought and sold twice before stabilization began to be a possibility. A corporation purchased the hospital and changed it to a for-profit organization. There was very little resistance to the change because the organization had been surviving in chaos. According to Kurt Lewin’s three stage theory of change, the first phase, the unfreezing phase, is an important phase of change. Change is getting ready to happen during this phase. The health care associates of the medical center had been getting ready for change for a few years. The unfreezing phase requires the development of motivation. Motivation was the chance to prosper in a successful business venture while delivering quality care to the community (Kurt Lewin, 2012). Generational Culture The generational culture of the organization had a positive effect on the change. There was a common goal developed, the success of the organization. The generational similarities outnumber the generational differences. According Anick (2008), â€Å"The top reason for happiness in the workplace is the sense of feeling valued† (Table 2. Elements on which members of each generation are mostly similar). The traditional, baby boomers, generation X, and generation Y became involved in the decision making as the new organization structure formed. They shared ideas and offered suggestions for patient care improvement. Informal leaders began to emerge. During the refreezing phase, the stabilization became the norm. The differences in the generational culture became more apparent. More processes, greater accountability, and new required use of technology caused a feeling of less worth for the older generation of health care providers. The younger nurses seemed to adapt more quickly to new systems and techniques. Older nurses began to believe they were less important to the process. The informal leader roles changed. A new information system was installed and education was initiated. This led to more attention on the differences of the generational cultures. Much of the required education was completed on the computer. E-mail is essential for communication within the organization. Some of the traditional generation began to feel left behind. At the end of the first year, many of the health care providers who had survived the previous chaos succumbed to the new advancements and left the organization. Current Organizational Design The current organizational structure of the medical center is a matrix design. The upper administration consists of a chief nursing officer, chief financial officer, and an assistant administrator. This group reports directly to the chief executive officer. The chief executive officer reports to the Board of Trustees. The medical center consists of two distinct campuses, four on-site clinics, and one clinic located off campus. The upper administration is responsible for the organization. The matrix esign is complex and requires good interpersonal skills for dual managers. Each nursing unit has a nurse manager. The nurse managers report to the chief nursing officer regarding any patient care issues. The nurse managers of the behavioral health campus also report to the behavioral health program director for organizational issues. The physicians are under the organizational umbrella for operational regulations but report to the chief medical officer regarding medical patient care. The resource manager has a dual reporting line to the chief nursing officer and the chief financial officer. The matrix requires frequent communication between the dual authorities. Non-management views the frequent meetings as meetings about meetings (Sullivan Decker, 2009) Formal lines of reporting are evident within the organization. The nurse managers report to the chief nursing officer. Managers of departments involving financial business of the hospital report to the chief financial officer. Ancillary and support services report to the assistant administrator. The compliance officer, the pharmacy director and the behavioral health program director report directly to the chief executive officer. The formal lines of reporting are used for recognition of associates, disciplinary offenses, and arbitration of challenges between departments. Patient-Centered Care Environment The organization is creating an environment for client-centered care by the development of a nursing leadership council consisting of direct care providers. The council membership includes seven registered nurses from nursing units with day and night shift representation. The nursing council interviews associates and patients, observes processes, and reports findings to the council. Changes in nursing processes are approved through the nursing council with final approval by the chief nursing officer. The council members were selected using predetermined criteria. The informal leaders of individual departments were chosen for their job performances and their proven leadership skills. The shared governance gives ownership of patient care to the frontline caregivers (Hess, 2004). Organizational Communication Various communication methods are used within the organization. Formal, time sensitive communications are delivered face-to-face or by technology. E-mail and web conferencing are the most frequent used methods for upper administration. Both methods allow quick responses between the communicators. Upper-level management processes the information and decides the best delivery method to the next lower-level management, depending on the subject matter and the expected time frames. Middle management associates attend leadership meetings every two weeks. Management communicates organizational status through these meetings. Plans for future projects are discussed during the leadership meetings. Middle management has e-mail accounts and receives electronic communications on changes. Middle management holds departmental meetings at least monthly to distribute information to the direct care providers. Upper-level management holds open meetings for the direct care providers each quarter. The meetings focus on current organizational trends and plans. Direct care providers ask questions and make suggestions for improvement during the open meetings. Communication boards are placed in strategic areas through the work areas. Information is placed on the communication boards and updated weekly. Questions frequently come from the information from the boards. Conclusion The organizational structure can be descriptive of the culture of the organization. A ridged authoritarian organizational structure defines an organization that does not allow the frontline workers to participate in decisions that affect the organization. The matrix organizational design requires open communication between the leaders of the organization. Added shared governance from the frontline creates more awareness is put on the quality and delivery of the product. Organizational structures vary and are representative of the leadership within.

Technology And Agricultural Development

Technology And Agricultural Development The poverty in the developing countries can be reducing through a proper agricultural technology. The proper agricultural technology is not only the machines but also biotechnology and other modern knowledge that are applicable to increase the agricultural productivity so as to reduce the poverty and starvation; so that the assumption that agricultural technology automatically reduces poverty; antipoverty impacts have often been developed mostly for their adopters and focused exclusively on them. (Omilola 2009). On the other hand, (Kate Schneider and Gugerty 2011) clearly enlightens that there are Evidence suggests that there are multiple pathways through which increases in agricultural productivity can reduce poverty, including real income changes, employment generation, rural non-farm multiplier effects, and food prices effects. but the lack of proper investment in the agricultural sector may hinder og getting the seed, fertilizer technology and other necessary infrastructures such as the roads, for the food transport, therefore it is barriers to technology adoption, initial asset endowments, and constraints to market access may all inhibit the ability of the poorest to participate in the gains from agricultural productivity growths (Kate Schneider and Gugerty 2011). Most under-developing countries particularly, in those African continent, their land is very fertile and can produce enough food for their population and the rest of the others but there has been both financial and border barrier that hinders most African countries not acquire the technology they need according to the new World Bank report explains that the Africas farmers can potentially grow enough food to feed the continent and avert future food crisis if the countries removes cross border restrictions on food trade with the regions(Bank 2012). On the other hand the developing countries cannot cope with their traditional knowledge this current climate changes while most of them struggling to maintain security issues as they are fighting among themselves. Therefore the developing countries need the means to sustain their food production through new innovative and technology support from the developed world; so that they can transfer their conventional knowledge and practices with more advanced technology of agricultural industry to them. Such new advanced agricultural technology; most of the developing countries particularly African countries can reduce their food aid dependency as well poverty significantly because such agricultural technology can positive enhance the agricultural production because the Sustainable intensification of smallholder production will require a shift to knowledge-intensive agriculture that combines local knowledge and the latest sustainability science to adapt practices to local ecosystems and increase resilience to climate change, price and other shocks. Poor farmers, often women, usually cultivate in more extreme environments in addition to being less connected to markets(UN 2011) The lack of the agricultural technology in the developing countries, the food production cannot be sustainable, because the growing number of population and less food production will cause huger, vast starvation among the poor communities, as they remain food dependency, therefore this is cannot be overcome unless the under-developing countries have enough financial support for reaching the advanced agricultural technology; so they can sustain their agricultural production and relief their food aid dependency. On the other hand, active and proper agricultural in the under-developing countries contributes the local labor market and supplies the food within the communities, as this further increases the economic growth through production and consumption linkages.(Dethier and Effenberger 2012) Food and agricultural production sustainability demands an effective intervention both in financial and proper planning in the areas of technology transfer and capacity building, therefore It also requires a radical change in existing policies a change that would result in a strengthening of currently fragmented systems of innovation, a redesign of the education system, and investment on agricultural development throughout the whole supply chain and in sustainable resource management through innovative partnerships with farmers (UN 2011) Similarly these agricultural (farms) locates demands to have proper infrastructure that can enhance the food production marketing, while the government encourages the local production such promotion gives hope that the farmers to produce more. Beside that the agriculture is not focusing the farmers but includes growing crops, rearing livestock, producing fish and maintaining forests in developing countries must undergo a significant transformation (UN 2011) in order to supply the demanding food in the developing countries particularly the African continent . Agricultural Technology The Green Revolution is very much a product of technological innovation in the international public domain where Western and Third World governments, public supported non-profit national and international agricultural research institutions, universities, multilateral aid agencies, and Western charitable organizations collectively worked together to increase agricultural productivity.(Parayil 2003). Therefore the historic agricultural development that has been achieved for the last two centuries were discussed many different agricultural books. The most important we can recall here is that the traditional or the shifting cultivation system into rotational fallow toward permanent cultivation; Green Revolution, Gene Technology. Where in the shifting cultivation was important to the rotational fallow that maintains the soil qualities and fertilities, while it preserves the environment and helps to control the weeds, and other diseases while Many of the studies on the effects of agricultural technology on poverty tend to show that there are strong complementarities between physical infrastructure and human capital (see, for instance, Biswanger et al. 1993; Canning and Bennathan 2000; Datt and Ravallion 1997, 1998). (Cited in Omilola 2009). There has been clear indication links that agricultural development reduces the poverty, such literatures that Babatunde Omilola discussed this quote of (Mellor 1976.; Mellor 2001) by arguing that the predominant literatures on the poverty linkage effects of agricultural growth during the 1970s tend to show that technical change in agriculture leads to more production, which in turn leads to increased incomes for households with land The latter are believed to use most of the incomes they make from agricultural production in purchasing labor-intensive goods and services, thereby leading to second- and third-round effects of providing food security and more employment opportunities for the poor (Omilola 2009). Nevertheless, the agricultural technology is an integral part to develop agricultural sector particularly in the under-developing country, where there has been major food insecurity happens constantly; while the developed countries had achieved a tremendous agricultural and food production through agricultural technology; such agricultural technology are included the modern agricultural machinery, fertilizer and knowledge. Agriculture is an important sector in the developing countries makes agricultural growth an important instrument for decreasing poverty. (Dethier and Effenberger 2012) Importance of the agricultural technology The inadequacy of explicit agricultural technology-poverty linkages for several decades has not only complicated efforts to understand the relationship between agricultural technology and poverty reduction and to design ways to make agricultural technology more effective in lifting poor people out of poverty (Omilola 2009). Importance of the agricultural technology has been felt wisely during the 1960s when the green revolution comes to in use. The Agricultural technology was an exceptionally important determinant of farmings contribution to rural development. As the discussions of agricultural technology policy frequently revolve around an extension of the green revolution model (Tripp 2001). It has been noted the importance of the technology transfer to adopt to the under developing countries to sustain their food production accordingly; this transfer is aim to develop the knowledge and research capacity, such agricultural technology is important for under developing countries (Parayil 2003); while the, agricultural technology is mean to reduce current poverty in the developing countries, it can positively effects on both the agricultural output, while it increases the level of rural employment, and secures the food and food prices, and the overall socio economic welfare.(Omilola 2009). Potentially lower food prices increase the purchasing power of poor consumers. The magnitude of these effects for poverty reduction depends on the specific circumstances of an economy. For example, if technological progress in the agricultural sector is labor-saving, farm employment might not necessarily increase. (Cited in Dethier and Effenberger 2012) Agricultural technology may reduces the widely the existing and prolonged poverty in under developed countries thorough direct effects on output levels, employment, food security, food price, income and overall socioeconomic welfare; The type of technology adopted tends to be responsible for the type of poverty-reducing impacts that can be expected from agricultural technology (Cited in Omilola 2009); The agricultural technology will certain and positively increase the agricultural food production, while it maximize the food production yields; and we claims that with the evidence that the north or the developed countries reached through the agricultural and food sustainability through agro-technology and is therefore agricultural technology answers the constant and wide hunger; starvation caused both the man made and the nature, such as the climate change.(Dethier and Effenberger 2012). Most the donor countries felt the responsibility about the hunger and lack proper agricultural investment in the development countries and pledged sums for investing in the agriculture for instance the G8 countries promised $22 billion during their meeting in Aquila, Italy in 2009. (Dethier and Effenberger 2012). Kind of Agricultural technology The green Revolution The Green Revolution is dated by in the mid of the 20th century, when Norman Borlaug invented the high yielding dwarf wheat in Mexico at what is known as the International Maize and Wheat Improvement Center or CIMMYT,(Parayil 2003). The myth of the green revolution was to relief the imminent hunger due to the increasing population in the world, and Green Revolution provides the capacity to cope with and produce enough food supplies through genetic food engineering and chemicals; furthermore the most literature reviewed, shows that the intention of the invention of Green Revolution during the 1940-60th was very promised to end the hunger through the miracle seeds; the miracle seeds In contrast to the original green revolution strategy of providing widely adapted varieties that could be planted in a range of environments, many of these new varieties will have characteristics that address specific conditions (e.g. pest or disease resistance), environments (e.g. acid soils), or markets (e.g. high nutrient varieties).(Tripp 2001). Not only that but also the Green Revolution was responsible for a significant increase in crop production, contributed to rural employment, and lowered food prices (Cited in Tripp 2001). On the other hand the GE had used excessive fertilizer and irrigation; which made the possibility of the mass production such as the grain and rice which have resistance to disease etc. Positive and negative impact of green revolution The Positives side of the green revolution is very wide, that are includes the increasing food production and sustainability of yielding in local farmers. Accordingly over the last four decades, it is evident that chemical applications have revolutionized agricultures. On the positive side, the fertilizers and pesticides have increase crop production and the amount of organic matter returned to the soil. However, the soil and water contamination is very high in many place with increased agricultural intensification(Ademola K Braimoh and Vlek 2008). On the other hand, in the positive perspective side of the GR have mentioned in numbers of other relevant studies, which have pointed out that the Indian agricultural production had increased; as the agriculture has made great substantial gain in highly yielding variety, these studies have been measured through index of total factor production, TFP. The measurements of agriculture production have shown that the gains in productivity had co ntributed about 1.1 per cent per annum since 1956. The TFP and conventional inputs contribute roughly 2.3 per cent growth rate per annum in total crop output (Cited in Praduman Kumar and Mittal 2006). In addition to that the betterment of land usages through the multi cropping pattern, made that enough food is produced during the harvesting season; at the same time. According to (Evenson and Gollin 2003) clearly explains that The Green Revolution has also facilitated significant expansion of irrigation and multiple cropping in many countries, thereby adding to the total acreage of these crops. Due to fact that the GR has enabled many developing countries to achieve impressive rates of growth in national food grain production since the mid-1960s.(Evenson and Gollin 2003); On the other hand, the GR has caused and sets very widely alarm depletion both in soil and water conservation system. In spite of the fact that these positive agricultural contributions from the GR have shown in the mass agricultural production that can help many poor nations to come over and control their inefficiency of agricultural sector; but negativity of the chemicals, pesticides goes along which affects both human and the environment negatively. Since this ecological problem was not taken into consideration in the first time; but everyone was looking for to sustain food production and the negativity of environmental problem needs to be considered and studies with the best to retain the soil degradation because the Farming in areas of fragile soils, poor management of crop, soil and water interaction, and unsustainable exploitation of soil nutrients are some of the major causes of land degradation.(Cited in Hazell and Wood 2008). Owing to that fact, to have a productive land that can cope, the need of the growing population in the world, particularly the under-developing countries, requires a friendly ecosystem GR that the chemical, pesticides and cannot harm further, so that current people should not be those pushing the environmental degradation to its last stages of thresholds that cannot restored both through nature and human conservation. Conclusion Due to lack of economic viability for the developing countries, particularly those in Africa who cannot invest properly their agricultural sector; will continue to be food dependency during the harsh and difficulty time, as nowadays the climate changes and prolonged conflicts has deeply affecting those sub-Saharan countries. Accordingly the African leaders acknowledged about the economical dependency as they have argued that the view with disquiet the overdependence of the economy of our continentà ¢Ã¢â€š ¬Ã‚ ¦This phenomenon has made African economies highly susceptible to the external development and with detrimental effects on the interests of our continent(Cited in Nana 2008). Hence most under-developing countries particularly, in the African continent their land is very fertile and can produce enough food for their population and the rest of the others but there has been both financial and border barrier that hinders most African countries not acquire the technology they need according to the new World Bank report explains that the Africas farmers can potentially grow enough food to feed the continent and avert future food crisis if the countries removes cross border restrictions on food trade with the regions(Bank 2012). Not only has that but the history of lack of African development perspectives touched upon many aspects that are included the industrial, social economic and education and reasoned is by the inequality of both economic and political power with the predominantly what the white man calls tribal an racial dimension (Nana 2008)

The Diet Dr Pepper Campaign Paper Marketing Essay

The Diet Dr Pepper Campaign Paper Marketing Essay The taste of Dr Pepper is the well-known to be oldest soft drink over the world. The taste is unmatched and it is 23 delicious flavours have withstood the test of time. The competition in trying to take a firm hold a firm hold of potential customers is a never-ending, ascending battle in any industry. This is a fight that takes place in the product market. In the U.S. soft drink market is a highly competitive. In order to command market share a brand should be able to differentiate itself from its rivals. In this point, Dr Pepper has always been finding position itself in the world unique soft drink market since it is comprised of 23 flavours. The current slogan is One Taste and You Get It (Dr Pepper Snapple Group, 2008). Currently Dr Pepper holds the third place in market share for the U.S. They fall behind major players Pepsi-Cola and Coca-Cola which account for 74 % of the market. With consumers embracing the current health trends, diet Dr. Pepper was named one of the top 10 soft drink in 2002 due to health conscious attitudes. This market is predicted to continue its growth worldwide. Diet Dr. Pepper is a yummy drink, and indeed it does, as its ads assure us, taste more like regular Dr. Pepper [assuming we understand: than Diet Coke tastes like Coke or Diet Pepsi like Pepsi, though 7-UP and Sprite might give it a run for its money on that account. Not to mention that the slogan as it stands is nonsensical. Tastes more like regular Dr. Pepper. Of course it does! It is Diet Dr. Pepper, and thus is bound to taste more like regular Dr. Pepper than, say, Pepsi, coffee or mustard! ike a vegetarian who still wants a burger and so eats BOCA, the diet soda drinker longs for the days when 140 calories meant nothing and so diet drinks function as a kind of bubbly nostalgia for youth, even when the consumer has long since convinced him- or herself that he or she prefers diet sodas According to marketline research, the global diet food and drink market is forecasted to reach $113 billion by 2010. As well as Diet Dr. Peppers growth among users, Dr Pepper is one of the few non-diet soda brand to gain market share Diet Dr Pepper Diet Dr. Pepper is liked for its unique, non- cola taste, its ability to maintain its carbonation, and its zero calorie content. More than anything, Diet Dr. Pepper is the absence of cola flavour that seems to turn reviewers on, since there are already so many diet colas on the market. Diet Dr. Pepper is sometimes the only diet soft drink some can tolerate, like Finally Found a Diet Soda That Tastes Good and anther reviewer who also likes the unique qualities and uses for Diet Dr. Pepper and says When Im Feeling Under the Weather, I Reach for a Dr. Pepper. (www.viewpoints.com) Campaign Objectives and Marketing Situation When considering a marketing objective it begins with the companys financial objectives. Profitability, return on investment, and cash flow are the most common elements. The financial objectives are converted into marketing objectives. After marketing objectives are determined, then the company creates new marketing strategies, strategic marketing plan. Marketing strategy is the process of evaluating the options for achieving the marketing goals. Consumer in a market are seldom uniform and often have different needs and wants (Rodengen, 1995). Diet Dr. Peppers advertising campaign is based on an assumed nostalgia for days when drinking regular soft drinks did not reflect some form of moral failure to avoid excess calorie intake. Not only that. The form of this nostalgia is telling: a sleazy lawyer-type makes faulty arguments based on the assumption that Diet Dr. Pepper tastes so much like regular Dr. Pepper that any legal claim brought to bear with regard to Diet Dr. Pepper must be w rong because it has mistaken it for a diet beverage when it clearly tastes like a non-diet beverage. Therefore consumers need to be segmented. That called market segmentation strategy. From this segments marketer identifies, evaluates and select target market based on similarities of needs. Diet Dr Pepper competes in a dynamic and constantly changing category that makes it difficult to increase market share and sustain long-term brand growth. Main factors that challenge the brands growth include the following: Sluggish category growth. The diet, carbonated-soft drink category was growing at an average annual rate of only 1.4 percent. Growth of new-age beverages. The new-age segment-consisting of sparkling juices, natural sodas, flavoured sodas, and other items-was growing at a rapid rate (10 percent annual growth), posing a strong challenge to diet Dr Pepper and other diet soft drinks. Price sensitivity of soft-drink category. Price is a main brand-choice determinant in this category, but Diet Dr Pepper is at a competitive disadvantage inasmuch as it is priced higher on a cents-per-ounce basis than Coca-Cola and Pepsi-Cola brands. Lack of bottler attention and focus. Approximately three-fourth of Diet Dr Peppers volume is distributed via the Coke and Pepsi bottler distribution network, which in many instances causes Diet Dr Pepper to be a low-priority item with insufficient retailer support. Inadequate distribution. Relative to its larger competitors, Diet Dr Peppers distribution is insufficient in trial-inducing outlets such as food service/fountain and vending machines. Greater spending by main competitors. Diet Dr Peppers share of voice at the onset of the advertising campaign was only 4.8 percent in this highly competitive and advertising sensitive category. Campaign Target and Objectives The target audience for Diet Dr Pepper consists primarily of adults aged 18-49 who are present or prospective diet soft-drink consumers. In view of the above marketing challenges, the objectives for the Diet Dr Pepper advertising campaign (titled The Taste Youve Been Looking For) are as follows: To increase Diet Dr Pepper sales by 4 percent and improve its growth rate to at least 1.5 times that of the diet-soft drink category. To heighten consumers evaluations of the key product benefits and image factors that influence brand choice in this category: it is refreshing, tastes as good as regular Dr Pepper, is a good product to drink at any time, and is a fun brand to drink. To enhance those key brand-personality dimensions that differentiate Diet Dr Pepper from other diet drinks-particularly that Diet Dr Pepper is a unique, fun, entertaining, clever, and interesting brand to drink. The Proposition The proposition strategy for Diet Dr Pepper is The Taste Youve Been Looking For. The Competition The success of Dr Pepper in the soft drink industry illustrates the coupling of realistic knowledge of corporate strengths with sound industry analysis to yield a superior bussiens strategy.The major competitors of Diet Dr Pepper are; Coca-Cola products (Diet Coke), Pepsi-Cola Products (Diet Pepsi) dominates Dr Peppers industry. According to Porter (1998), Dr Pepper choose a strategy of avoiding the largest-selling drink segment, maintaining a narrow flavour line, forgoing development of a captive bottler network, and marketing heavily. The company positioned itself so as to be least vulnerable to its competitive forces while it exploited its small size. The U.S. beverage market is a highly competitive and crowded field. In order to command market share a brand must be differentiate itself from is competitors. To make this differentiations, Dr.Pepper positioned itself as the the wolds uniqe soft drink since it is comprised of 23 flavours. Dr Pepper currently controls 15% of sales volume in the beverage market and has a market value of $6.5 billion. Creative Strategy and Supportive Promotions The creative strategy for Diet Dr Pepper positioned the brand as tasting more like regular Dr Pepper. This is a key claim based on research revealing that nearly 60 percent of initial trial users of Diet Dr Pepper are motivated by the desire to have a diet soft drink that tasted like regular Dr Pepper. The cornerstone of the campaign entailed the heavy use of 15 second commercials, which historically had not been used by Coca-Cola and Pepsi-Cola, which instead preferred the entertainment value of longer commercials. The aggressive use of 15 seconds commercials enabled Diet Dr Pepper to simply convey its key taste claim (tasting more like regular Dr Pepper and differentiate the brand from competitive diet drinks. Moreover, by employing cheaper 15 seconds commercials, it was possible to buy many more commercial spots and hence to achieve greater reach, frequency, and GPRs for the same advertising budget. Diet Dr Peppers advertising expenditures totalled  £10 million. In addition to advertising campaign, the brand marketers for Diet Dr Pepper implemented several sales promotion programs to achieve their lofty goals. From January through April, a trade promotion called The Pepper Advantage provided bottlers with  £20 gift certificates that they could distribute to retailers to encourage greater display space for Diet Dr Pepper. In additional, attractive coupons were placed on 2- and 3- litre bottles of Diet Dr Pepper to encourage repeat purchasing by consumers. From April to September, during baseball season, the Pepper Pastime promotion was run to enhance sales of Diet Dr Pepper to consumers in convenience stores. Promotions included free bottles of Diet Dr Pepper and Premium objects, including autographed baseballs and baseball jerseys emblazoned with the Diet Dr Pepper brand name. During May through August, a promotional tie-in with the Foot Locker chain of athletic stores was undertaken. Purchasers of 12- and 24- packs of Diet Dr Pepper received Foot Locker gift certificates if their pack contained a winning game card inside. Collectively, these sales promotion programs were designed to complement the advertising campaign and substantially boots immediate sales of Diet Dr Pepper products. We can see that selection of advertising media is one of the most important and complicated of all marketing communications decisions. Media planning must be coordinated with marketing strategy and with other aspects of advertising strategy. The strategic aspects of media planning involves include four steps: (1) selecting the target audience toward which all subsequent efforts will be directed; (2) specifying media objectives, which typically are stated in terms of reach, frequency, gross rating points (GRPs), or effective rating points (ERPs); (3) selecting general media categories and specific product within each medium; (4) buying a media. Media selection are influenced by a variety of factors such as most important are target audience, cost, and creative consideration. Media planners should select media vehicles by identifying those that will reach the designated target audience, satisfy budgetary constraints, and be compatible with and enhance the advertisers creative message. Basically, companies must market their products with creative, informative, and interesting messages that show how the products meet the needs and wants of consumers. A key factor in marketing a product is communication.

The Controversy Over Music Downloading Essays -- Internet Online Commu

The Controversy Over Music Downloading Imagine you are driving down the road, listening to the radio, and a new song begins to play that catches your attention. You decide, after listening to this song, that you enjoy it, so you listen carefully to the DJ to hear what the name of the song is and whom it is by. When you get home, you log on to your favorite music-downloading site and download the song that you heard earlier in the day. Would you consider yourself stealing and disobeying copyright laws? Many artists believe that people who are downloading their music are stealing from them and they are striving to stop it. On the other hand, many artists and music lovers are happy with the new technology of music downloading. I believe that there is a way to reach a happy medium in-between these two groups to solve this problem. With a few website modifications, along with some minor changes in the music world, we will be able to leave this problem behind us. Thanks to today’s technologies, music can be compacted into MP3s and sent all across the Internet. MP3s use about a tenth of the memory that CD format does. This makes MP3s extremely popular on the Internet. Being of a small size, downloading speeds are faster, and hard drives can store ten times the amount of songs it previously could. Digital music is also popular because of its perfect reproducibility. Analog music can be copied, but the more copies you make, the worse the quality gets. Unlike analog music, digital music can be copied over and over again. Digital music, such as CDs and MP3s are made up of bits, which are 1s and 0s. You can infinitely copy 1s and 0s correctly, but imagine trying to copy something like the graph of ... ...ter the search of a song will be one to take you directly to the artist’s website. This will allow users to find out more about the artist. While on the website, a fan could find out that a band or artist is coming to a city near them, and they could buy tickets to the show, or just find some merchandise that they like. This would profit the artist who was complaining about having their music stolen from them. Although the opinions vary of the existence of free music, one thing is for sure; something needs to be done about it. Going around suing and having the government attempt to shut down technological advances is not the way to handle this problem. I believe that my solution, may not be the greatest, but it is a step in the right direction. The Internet is a powerful tool and each artist should be able to use it how it best suits them.

Narrative of the Life of Frederick Douglass Essay -- Papers

Narrative of the Life of Frederick Douglass Narrative of the Life of Frederick Douglass, depicts a vivid reality of the hardships endured by the African American culture in the period of slavery. One of the many things shown in Frederick's narrative is how slaves, in their own personal way, resisted their masters authority. Another is how slaves were able to create their own autonomous culture within the brutal system in which they were bound. There are many examples in the narrative where Frederick tries to show the resistance of the slaves. The resistors did not go unpunished though, they were punished to the severity of death. Fredrick tells of these instances with a startling sense of casualness, which seems rather odd when comprehending the content of them. He does this though, not out of desensitization, but to show that these were very commonplace things that happened all over the South at the time. One example that Frederick mentioned in the subject of resistance of the slaves against the masters is when he was under the charge of Mr. Gore. A slave by the name of Demby was getting whipped for a mistake he made. After Demby received but a few stripes he ran and jumped into a creek to the depth of his shoulders and refused to come out. This took great bravery considering Mr. Gore had a famous reputation for being nasty to slaves. Demby was given to the count of three to get out of the creek or he was to be shot, knowing the consequences Demby still refused to get out. He was then shot in the face by Mr. Gore with a musket. Demby truly resisted his master at the greatest cost he could have paid, his life. Another example given by Frederick in his narrative of how slaves were able to ... ...laves to be drunk during this time; in fact, they often got angry if they weren't drunk. Frederick feels that the master tries to make the slaves sick of freedom during this holiday time, by showing them only the abuse of it rather than the good. There was also a mention of a couple of "classes" among the black slaves. Slaves, from the viewpoint of Frederick, I feel, had a sort of "slave-class". The richer your master was the higher class you were, the poorer your master was the lower class you were. "To be a poor man's slave was a disgrace indeed!", was what Frederick mentioned of the issue. As you can see Frederick Douglass provided many glimpses into the world of slavery in his narrative. He showed many different examples of how slaves were able to resist their masters and create their own autonomous culture within the brutal system of slavery.

Lab #3 Report. Isolation of bacteria from environment

LAB Report #3 Introduction: In this lab we have focus on Isolation of bacteria from environment. Microorganisms are found throughout the environment: in the air and water; on the surface of any object such as clothes, walls, furniture; in soil and dust; and on and in our own bodies (skin and mucous membranes). In order to demonstrate the ubiquity and diversity of microbes in the environment, samples from immediate areas of the environment and/or from your body will be obtained and cultured. Materials: 4 sterile cotton swab, sterile water in test tube, 4 agar plates and 2 blood agar plates, wax pencil and labels.Procedure: Appropriately label the cover of each plate as indicated in lab. 1. Determine 2 sampling sources, one from your body and one from the surrounding environment. 2. For the first agar plate, for sampling from air, remove the lids from the plate and allow it to sit uncovered for 15 minutes. 1. For second agar plate, open the â€Å"stick† end of the sterile cotton swabs to avoid contamination of the swab. Deep the swab in to the sterile water and collect a dust form the corner of the table by swab and rub the swab over the entire surface of the Petri dish without going back over areas you have already swabbed. . For the third agar plate, divide the plate in two different parts like washed and unwashed finger tip and swipe on each side of plate, see the difference between them. 4. For the forth agar plate, divide it into the four equal part and tested four different place for bacterial grow. In first part, remove the sterile cotton swab from the package and immerse it in the sterile water and take the bacteria from forearm and swipe the swab on first part.For second part, again take the sterile cotton swab and immerse it in sterile water, and take the bacteria from back of ear and rub on the second part. For third part, again take the sterile cotton swab and immerse it in sterile water, and take the bacteria from handle of microscope and swip e on the third part. For last part, again take the sterile cotton swab and deep in to the sterile water, and take the bacteria from toilet sit and swipe on the forth part. 5. For the fifth slide, we take blood agar plate and drawing line in central part of the plate.For one part used for kiss on that part and second part used for licked on that part for bacteria grow. 6. For last, we take another blood agar plate and we had to cough on this agar plate. Leave all agar plates in the incubator for 1 week to grow bacteria. Discussion: After one week, I was able to observe my Petri plates, which were filled with bacteria. The first plate had few yellow color colonies. That shows bacterial growth. Air was contaminant. For second plate, it had huge yellowish and few brownish color colonies and clear halos around them.Dust also had bactria. For third plate, on unwashed part had more yellowish color tiny spots and on washed part had few whitish color tiny spot. Washed had few bacteria that m ay be from the water while unwashed hand had more bacterial contamination. For forth agar plate, first part had more yellowish color spots, second part had more brownish color spot, third part had no bacterial colonies and forth part had only three yellowish color colonies. That show microscope handle is not bacterial contaminant while all other object is contaminant with bacteria.For the first blood agar plate, for the side that was kissed had huge brownish color spot and there were clear halos around it, and on other side that was licked had brownish color line. Bacteria also present in both sample. For the second blood agar plate, there is no discoloration in the plate so I think there have not bacterial growth in the Petri dish. Conclusion: In this lab we have focus on mainly â€Å" Isolation of bacteria from environment â€Å" and to observe the growth of bacteria in favorable condition and observation of the color and shape of the bacterial colony.Bacteria are found in a wid e variety of environments—in or on animals and plants, in water, in soil, in air, or on rock. Generally, they are contributors to the environment, decaying nutrients and recycling the minerals (for use by plants and other organisms). Bacteria are both metabolically diverse as well as structurally diverse. As I have learned we carry bacteria when we are in perfect health as well when we are sick. From this lab we have learned that bacteria are present everywhere but we can achieve healthy life by hygiene.

Business Environment in Fiji

Fiji business environment is a combination of several factors that govern the business and trades of this island nation. Fiji business environment is generally good and promising for taking initiative of new ventures apart from some occasional disturbing factors. Fiji is one of the most progressive island nations in the central south of Pacific Ocean. It has many industries and other natural resources that help together to make a good business environment in this country. But Fiji faces a number of troubles also in the business sector. There are some political strife in the country that has originated from the clash between the cultural communities belonging to different ethnicity. Moreover, Fiji has some other problems also which are not favourable for creating a sound business environment in Fiji. Some of these problems are, natural disasters, deficiencies of sound economic plans and some others. But overall, Fiji business environment is good and promising enough for further developments. Business is affected by the external environment as it is by the competitors. It is important that firms are aware of the changes in the external environment to be successful. Understanding the influence of Macroeconomic factors helps the firms to determine the current market conditions and how beneficial will they be for the success of their business. Various macroeconomic factors that influence the business are: Macroeconomic factor a. Economic Growth. Economic activities refer to the level of buying and selling activities happening in an economy over a time period. Economic activity changes could happen due to the following reasons: †¢Changes in income levels †¢Future prospects of individuals. †¢Future of the economy †¢The level of economic activity in the world as a whole †¢Political activities around the world †¢Natural disasters – like hurricanes, earthquakes, or flood etc †¢Changes in prices of raw materials – oil, metals, fuel, energy and so on †¢Changes in world stock markets b. Inflation: With the increase in Inflation there will be an increase in the level of prices of products and services over a specific period of time. As a result the firms will have to incur higher costs of operations. This will be also due to the increase in wages of the employees. c. Interest Rates: Interest rates are the charges levied by the banks for lending a loan. Increase in Interest rates will directly influence the business as businesses borrow money from the banks from time to time. Increase in interest rates will lead to higher interest expense: Businesses will have to incur higher costs to repay the loan. Interest rate changes also affect customers who in turn will affect the business. In case of increase in interest rates the amount that individuals need to pay to borrow the money will increase thereby, reducing the demand for large products in the market. Further, if the interest rates decrease then the charges on a loan to buy larger items like cars, electrical equipments are likely to fall. As a result, a large number of people might be willing to buy such items. There will be a sudden increase in the demand for the products offered by such businesses.